Amplitude

Product analytics with strong cohort and behavioral analysis.

Amplitude is enterprise-leaning product analytics. Strong on behavioral cohorts, predictive models, and customer journey mapping.

Full walkthrough being written.

When to pick

• You need predictive / ML-based segmentation.
• Your team’s BI / analytics workflows already use Amplitude.

Setup

VITE_AMPLITUDE_API_KEY in vly env vars. Use @amplitude/analytics-browser on the client.

Related

PostHog

Comparison.

Mixpanel

Comparison.

Datadog

For infra observability.