> ## Documentation Index
> Fetch the complete documentation index at: https://vlyai-1c28d863.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Mailchimp

> Marketing-focused email — campaigns, automation, segmentation.

[Mailchimp](https://mailchimp.com) is the standard for marketing email — newsletters, drip campaigns, segmentation. Heavier than Resend / Postmark but with a richer marketing UI.

<Note>
  Full walkthrough being written.
</Note>

## When to pick

* You're sending marketing newsletters.
* Your team includes non-developers who'll compose and send campaigns.
* You need automation builders (drip flows, triggered campaigns).

## Setup

`MAILCHIMP_API_KEY` in vly secrets. Use the Mailchimp Marketing SDK from a Convex action.

## Related

<CardGroup cols={3}>
  <Card title="Resend" icon="mail" href="/integrations/resend">
    Transactional alternative.
  </Card>

  <Card title="Newsletter platform recipe" icon="newspaper" href="/recipes/newsletter-platform">
    Build your own.
  </Card>

  <Card title="Email campaigns recipe" icon="megaphone" href="/recipes/email-campaigns">
    Patterns.
  </Card>
</CardGroup>


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